Who Works Here

Three People, Two Benches, No Sales Floor

Whoever answers the phone is the person who will run your session and cut your shaft. That is a deliberate limit on how big this place gets.

StaffingAs of this season

Fitters on the floor2
Build technician1
Sessions run per week, maximum9
Fitters shared with another location0

The Benches

Ask For Whichever One You Prefer

Both fitters run every bench, and both keep to the same protocol, so the card reads the same either way. Golfers who have been here before are welcome to request a particular person and most do.

Halvor Kjeldsen

Founder · Bench One

Halvor moved to Madison from Eau Claire in 2004 to work a repair counter at a range off Verona Road, and spent five years regripping and reshafting other people's clubs before the idea of a fitting room took hold. He opened this room in 2009 with one bench and a borrowed frequency meter.

His obsession is ball speed retention, which is where the strike census came from. He got tired of golfers walking out of fittings elsewhere holding a printout of the single best swing they made that afternoon, and started writing down all fourteen instead. Most of how this place works follows from that decision.

Outside the shop he plays a genuinely erratic single-figure game at a public course east of town and is the first to point out that his own driver spread is wider than he would like.

At the bench since 2004
Driver and fairway wood specialist
Runs the frequency meter
Speaks Norwegian, badly

Rosalind Achebe

Fitter · Bench Two

Rosalind came to fitting through teaching. She spent nine years as a club professional in the Fox Valley and grew increasingly frustrated by how often a lesson was really a solution to an equipment problem she had no way to fix. She joined here in 2016 and now runs most of the iron and wedge work.

Face progression is her subject. She was the one who started measuring the address picture across whole sets rather than at a single club, after noticing how many of her old students had developed hand positions that were compensations for what they were looking at. The progression comparison table on the iron page is her work.

She is also the person most likely to tell a golfer that no equipment change will help and that the honest answer is a lesson, which she will not sell them because she no longer teaches.

Nine years teaching before fitting
Iron and wedge specialist
Runs the bending machine
Keeps the progression archive

Desmond Ihara-Moyle

Build Technician

Desmond does not run fittings. He builds what the cards specify, and he is the reason a spec written in March can be reproduced exactly in October. He came from a machine shop in Beloit and brought a tolerance discipline that the golf industry does not generally have.

Every club that leaves this room passes across his bench for verification: frequency after the grip goes on, swing weight on the scale rather than from a calculator, and a measured loft and lie reading after any bend. If a build misses the card by more than the stated tolerance, it goes back rather than out.

He also stamps the brass tags, which he insists is the least interesting part of his job and is the part every golfer asks about.

Machine shop background
Verifies every finished build
Maintains the bench card archive
Stamps the brass tags

How We Work

Two Fitters Who Disagree In Front Of You

Halvor and Rosalind do not always reach the same conclusion, and when a session is genuinely borderline we say so rather than presenting a united front that is not real.

A golfer who is between two shaft weights, or between a long iron and a hybrid, is better served hearing both cases with the measurements attached than being handed a single answer delivered confidently. Sometimes the honest recommendation is to try one for a season and come back, and the card records what the alternative was so the follow-up conversation starts in the right place.

That is easier to do in a three-person shop with no monthly unit target. It is one of the main reasons we have never wanted a third bench.

Request A Fitter When You Book

If you have a preference, put it in the note field. If you do not, we will assign whoever has the right bench free at the time you want.

Request A Session About The Studio

(608) 555-0173
[email protected]