What The Next Hundred Minutes Look Like

Stage By Stage

The Order Never Changes

1. Ten minutes of questions before a club is touched

   Which courses you play most, what the ground is like there in May and in August, the shot that costs you strokes, and what you have already been told by somebody else. That last one matters — if a previous fitting made a change that did not stick, knowing why saves us repeating it.

   We also ask what you would consider a good outcome. A golfer wanting tighter dispersion and a golfer wanting a higher window need different sessions, and it is cheaper to find that out now than at minute eighty.

2. Your current club goes on the instruments

   Butt frequency, total weight, swing weight, loft, lie, length, and grip diameter, all written on the card in the left-hand column. It takes about twelve minutes for a single club and closer to twenty-five for an iron set.

   This step surprises people more than any other. Sets bend out of tolerance with ordinary use, and a stock shaft can sit two full flex steps away from what its label suggests. You cannot judge a change without knowing the starting point it is being judged from.

3. Fourteen swings, tape refreshed every three

   This is the strike census. It is not a warm-up and it is not a hunt for a good one. We are building a picture of where on the face you actually make contact and what each of those strikes produced.

   The number we care about is the spread — how far the weakest strike sat below the best one. A golfer whose worst strike is four mph down has a very different problem from one whose worst is fourteen down, even if their averages match exactly.

4. One variable, then the next

   Shaft profile first, because it changes delivery more than anything else on the list. Then playing length. Then head. Then weighting and any adjustable setting.

   Each change gets its own short census — six to eight swings, same tape routine. Moving two things together produces a result nobody can explain later, and a bench card that cannot explain itself is not worth filing.

5. The build is made here, in front of you

   Shaft cut to the raw length on the card, tip trimmed to the profile we agreed, hosel prepped, epoxy mixed, weight port loaded to hit the target swing weight, ferrule seated, grip installed over the counted tape layers.

   Cure time on the epoxy we use is a few hours, so single-club builds are usually collected the following day and full sets within the week. Nobody is asked to wait in the room while it sets.

6. The card is printed, tagged, and filed

   Two columns: what you arrived with, and what you are leaving with. Every figure is a measurement rather than a target. A brass tag with the build number goes in the bag, and a copy of the card stays on file here.

   That file is the reason a matching wedge ordered eighteen months later comes out the same weight and frequency as the rest of the set instead of close enough.